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Agricultural Communications. Creating a Marketing Campaign and Media Plan

Agricultural Communications. Creating a Marketing Campaign and Media Plan

Product Details

Product number: 
U6040
Product type: 
Unit
Pub. Date: 
2016
Pages: 
16

Price: $5.00

This brand new unit provides an overview of persuasive communication and how to develop a strategic marketing plan. It is designed to teach students about agricultural communications and help prepare for the ag communications CDE.

Topics include:

  • Persuasive communication
  • The communication model
  • Integrated marketing communications
  • The persuasive communication process
  • Developing a strategic plan

Appendices include information on how to write a press release, following Associated Press style, and a brief overview of principles of design. A glossary of terms is also provided.

Buy more and save! Available in bundles of 10.

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